When a Radio DJ sits down in the production studio to record a commercial, he knows it has to be exactly 30 seconds or exactly 60 seconds and there are no exceptions to this rule. So when it goes :34 in the read, or worse yet, :42, then you start cutting every teeny tiny breath sound or infinitesimal nano second of "non voice" to create a masterpiece that often sounds like the end of those car commercials where you can't understand what the announcer is saying..and you aren't supposed to. |